Morgan Motor Company is gearing up to unveil its new performance flagship, with final testing now underway ahead of its official launch in spring 2025. The yet-to-be-named model will introduce a range of technical advancements while remaining true to Morgan’s coach-built heritage.
Built on the all-new ‘CXV’ platform, an evolution of Morgan’s bonded aluminium chassis, the upcoming model will be both lighter and stiffer than its predecessors. Combined with a turbocharged six-cylinder engine sourced from BMW, Morgan says that the new platform is designed to deliver improved dynamics and greater driver engagement.

Though the prototype images do not reveal the final production design, Morgan has confirmed the new model will retain the marque’s signature aesthetic while incorporating contemporary styling and aerodynamically optimised proportions.
The upcoming flagship follows the recent discontinuation of the Plus Six, which has just gone out on a high with the limited-run Pinnacle edition. While not a direct replacement, this new car will take its place at the top of Morgan’s model range.
Further details are expected in the coming weeks.