Salon Privé London returns to the Royal Hospital Chelsea on Thursday 16 April to Friday 18 April 2026, with organisers expanding the event beyond the showground with a new one-day concours d’elegance on Sloane Street on Saturday 11 April.
The new additions reflect the organisers’ desire to extend the event’s reach across central London, while complementing the automotive attractions with lifestyle elements.
The Salon Privé Sloane Street Concours precedes the main event on Saturday 11 April. The free-to-attend event will see a curated selection of 25 vehicles showcased along the famous shopping street under an ‘Old vs New’ theme.
Headline cars include a Nichols N1A, Automotive Artisans’ Alfa Romeo Tipo 33 Stradale-inspired R33, Encor Design’s Series 1 (above) and Halcyon Cars’ all-electric Rolls-Royce Corniche restomod. London luxury car dealer Joe Macari will showcase a Ferrari 250 GT California Spyder, a McLaren F1 GTR and a Maserati MC12 GT1.
The display will run between Harriet Street and Cadogan Place, framed by luxury shop frontages including Hermes and Bottega Veneta, with the Jumeirah Carlton Tower sitting at the event’s centre. The concours will be supported by Ferrari, McLaren, Rolls-Royce, Lotus and Jaguar.
Within the main event, Saturday 18 April will feature ‘Maserati Through the Ages’, a chronological display organised in partnership with Maserati Club UK. The showcase spans more than 60 years of the marque, from 1950s racing machines to modern classics and contemporary models.
Confirmed manufacturers for Salon Privé London 2026 include AN-Y1, Analogue Automotive, Aston Martin, Brabus, Electrogenic, Bugatti, Maserati, Jensen, Koenigsegg UK, Lotus Cars, McLaren, MG Motor UK, Microlino, Pagani, Polestar and Porsche Retail Group.
Judging for the event’s Concours de Vente, in which all entries are offered for sale, will take place from 16-17 April. Attendees can view, inspect and purchase any of the concours vehicles ahead of Friday’s closing parade and prize-giving ceremony.
New for 2026 is the daily Grid Walk, held each morning before the Manufacturers’ Parade. Single-marque displays will feature Koenigsegg on 16 April, Aston Martin on 17 April, and Maserati on 18 April, with multiple examples showcased ahead of their participation in the parade.
Other highlights include Friday’s 50th anniversary celebration of the Lotus Elise and Saturday’s supercar and hypercar showcase presented by the SCC Private Members Club.
Salon Privé will debut its first official fashion range in collaboration with Malman against the backdrop of these automotive attractions. The limited-edition range includes jackets, knitwear, T-shirts, caps and leather accessories that will be available at the London events and online.
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